How much is that doggie (coat) in the window? The rise of pet fashion

Retail analysts say so-called ‘anthropomorphism trends’ are on the increase in lockdown, driving a raft of product launches in canine clothing

“I just want to stay really strong with my brand and keep being a positive light for people. The more I can be recognised as a fashion icon, the more that dream gets closer and closer,” the influencer Boobie Billie recently told The Insider. Billie’s near-daily stream of selfies show her sitting glamorously in catwalk-ready poses, dressed in Jacquemus, Ganni and Chanel, for her 257,000 Instagram followers. It should also be noted that Billie is … a dog. A greyhound-chihuahua mix, to be specific. “I don’t wear dog clothes,” “she” told Women’s Wear Daily, on the eve of the launch of her own fashion range featuring silk scarves and purses, explaining: “It’s a serious fashion brand – without the serious attitude, of course.”

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Source: theguardian
How much is that doggie (coat) in the window? The rise of pet fashion