May I have a word about… perking up your pet the hi-tech way | Jonathan Bouquet

Worried that your dog or cat is missing out on vital treats or grooming? There’s a (jargon-laden) solution at hand

It has long been known that the UK is a country of pet lovers, and with good reason. A study has found that British dog owners spend an average of £240 a month on their pet, with costs including food, treats, grooming, insurance and vets’ fees, while cat owners spend £100. That’s a staggering £24.5bn on dogs and £9.6bn on cats each year. And now, to ensure that Fido and Tiddles need never want for anything again, there is a new app. I learn this from an excited press release that landed in my inbox.

“A behavioural research and user experience consultancy has helped a pioneering vet tech firm to successfully launch its app. Award-winning firm SimpleUsability was commissioned by tech startup Vet-AI to take a full user-centred design process to create their revolutionary app, Joii. Joii, a groundbreaking mobile app which leverages AI and is designed to help pet owners to look after their pets in a more accessible way, was supported by the neighbouring firm via discovery and concept validation, brand validation and app iteration.”

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Source: theguardian
May I have a word about… perking up your pet the hi-tech way | Jonathan Bouquet